Our Projects

Out comes

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About wizards

Addee is a clothing brand that has been a vision ever since we started with Schiffli embroidery machines back in 1994. Over the years, we have gained extensive experience in the textile industry. In 2019, our much-awaited brand, Addee, was launched, marking the culmination of 26 years of hard work and dedication. Our journey has been driven by the dream to introduce Addee to the market and bring the best products to our customers.

What We Did

Our advertising team prepared a complete full-funnel strategy, leveraging proven techniques used by top marketers on Facebook ads to turn on the conversion gears of Addee’s ad account

1. Facebook Ads Strategy

A thorough account analysis shows that the Brand lacks audience engagement and the core problem is higher product pricing as compared to other elite brands.

We prepared a complete report dissecting audiences of different ages, cities, and interests to get a better perception that actually where the budget is utilized correctly and where it’s burning.

We used Facebook’s advanced targeting tools to segment potential customers based on demographics, interests, and behaviors. Our primary targets included young women, teen girls, and women 45+ who showed interest in fashion, embroidery, and luxurious high-quality clothing.

Wizards prepared a solid Sale Strategy with hot offers like Upto 50% off, Giveaways, One-day shipping in specific cities, free shipping, etc to re-build audience engagement.

We asked ADDEE to collaborate with influencers, celebrities, and Tiktokers to create engaging videos showcasing the story behind Addee, the quality of fabrics, and unique designs. Videos are highly effective in capturing attention and building brand awareness.

Utilized carousel ads to display multiple products in a single ad, allowing users to browse different items and find what they like best. Meanwhile, set up dynamic product ads to automatically show relevant products to people who have expressed interest in products.

Ad Funnel Stages:

§ Top of Funnel (TOF): We use awareness campaigns using video and carousel ads to introduce the brand and attract new visitors.

§ Middle of Funnel (MOF): Engagement campaigns using retargeting ads to remind visitors of the products they viewed and encourage them to return using solid ad copies.

§ Bottom of Funnel (BOF): Conversion campaigns using dynamic product ads to show personalized product recommendations and drive purchases.

Find Results

The comprehensive advertising funnel strategies led to significant improvements in Addee’s performance within just 2-Months. The online store sessions increased by 48K%. The total sales reached Rs 48,070, marking a 29% increase in total orders. Each metric, including revenue, ad revenue, unit sales, and orders, saw a substantial increase of 91% on average.

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